The tech world has quickly become obsessed with artificial intelligence and virtual reality in recent years. But other types of cutting-edge technology are picking up steam as well, most notably beacon technology. Beacon technology has provided a new way for businesses and organizations to connect with people by delivering messages and information straight to mobile devices that are nearby. It’s designed to forge stronger connections, convey information in real time, and create a more personalized experience.
Similar to other forms of new technology, we are only scratching the surface when it comes to potential use cases for beacon technology. Nevertheless, several industries have embraced it and found a way to use beacon technology. Here is a look at some of the industries that have already started to change – hopefully for the better – thanks to beacon technology.
Healthcare
The healthcare industry is always looking for ways to improve the patient experience and patient outcomes, and beacon technology is becoming part of that. It’s currently being used to track physical activities and monitor various health and fitness parameters. Keep in mind that mobile health technology has already become an essential part of our daily lives. Beacons now play a crucial role in collecting real-time data to provide valuable insights for evaluating wellness.
With location-based technologies gaining popularity in healthcare, beacons can be used to personalize health content based on someone’s health history. Beacon technology can also help hospitals and clinics improve their operations by automating internal processes. This advanced technology enables healthcare centers to streamline workflows, helping hospital staff to receive timely notifications about emergencies and other important tasks.
Retail
Not surprisingly, retailers are using beacon technology to increase sales. Since beacons are location-based, they can be used along with shopping apps to enable retailers to send personalized, timely notifications that capture the attention of potential customers. For example, sending a welcome message to customers when they enter a mall can encourage more spontaneous customer visits, which will boost profits.
Beacon technology also offers businesses valuable insights into customer behavior. By using Bluetooth technology, mobile apps can detect signals from beacon devices. These retail beacons track data regarding what customers buy and how long they stay in a store. Retailers can use this data to make in-store adjustments that enhance the shopping experience.
Likewise, businesses can also use beacon technology to monitor employee activity. Managers can easily track when employees arrive and leave, as well as how much time they spend in different areas of the store. Beacons can also send alerts to employees when tasks need to be completed, improving efficiency in workplace operations.
Online Casinos
The surge in the popularity of online casinos has happened in part because the industry has been quick to embrace new technologies. Naturally, beacon technology is poised to transform how gambling companies engage with customers and market to both current and potential customers. Keep in mind that some of the top online platforms also have brick-and-mortar locations. Therefore, they can use beacons at physical betting locations to help their online marketing efforts.
This is similar to how retailers use beacons to monitor customer behavior. Beacons can help provide valuable insight into customer habits and preferences. This information can help betting platforms provide a more personalized experience, learn what games customers enjoy the most, and create more effective marketing campaigns. All of this information can potentially contribute to the further growth of the online casino industry while also giving users a better experience.
Education
Last but not least, education providers are joining the beach technology trend. Beacon solutions offer schools and educational institutions a way to create advanced learning environments for students. For example, with interactive maps, both staff and students can easily navigate the campus without the need for a guide. Likewise, students and their parents can explore a campus virtually, getting the feel of a school without physically visiting.
Once students are enrolled, beacons can deliver personalized content to students, enhancing their learning and development. Schools can implement beacon-enabled scheduling systems to improve communication between teachers and students. Teachers can also streamline attendance by allowing students to check in automatically when they arrive for class. In Libraries, the availability of books can be managed more efficiently, allowing students to find the books they need and receive notifications about book availability and renewals.
With help from beacon technology, the days of boring lectures are hopefully over. Educational institutions can focus on making learning more interactive and enjoyable for both students and teachers. Beacons play a key role in enriching the learning experience. Beacons can send push notifications to students with announcements and updates about upcoming events, ensuring they don’t miss out on anything important and have access to all types of educational events.
